01 — Question
How does a jewellery brand convey value before the product is even seen?
FeyruzJewelery
- Field
- Jewellery
- Disciplines
- Logo, Identity
- Visible work
- The Feyruz Jewelery logo embossed in copper on dark green, with a surface pattern derived from its letters.
- Colours
- #070C0C#070c0c
- #1B2C2C#1b2c2c
- #2E4947#2e4947
02 — Idea
The letters turn around a centre and become a single seal: both monogram and ornament.
03 — System
The seal opens into a repeating surface pattern; copper stands out on dark green like a precious metal.
04 — Value
A signature recognisable on every surface, from the box to the paper.
Next case
BCI