01 — Question
In international events and congresses, how does a name earn trust at first contact?
BCIInternational MICE
- Field
- Events / Congresses (MICE)
- Disciplines
- Logo, Identity
- Visible work
- The BCI logo printed in silver on black paper, with the four-line name Bright CNT International MICE.
- Colours
- #333333#333333
- #191919#191919
- #CECECF#cececf
- #757575#757575
02 — Idea
Lowercase letters connect through soft curves; the tip of the i becomes a line of light.
03 — System
Silver print and the four-line name keep the mark simple and legible on corporate documents.
04 — Value
An identity that stays consistent from the invitation to the name badge.
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