Work — 06 / 13

The Ulusal Network logo in three dimensions, brushed metal letters and purple signal rings on a dark navy ground

Ulusal NetworkCorporate identity

Field
Network / Communications
Disciplines
Project design, Corporate identity, Logo, Advertising campaigns
Visible work
A three-dimensional logo in brushed metal letters with purple signal rings, on a dark ground.
Colours
  • #343647#343647
  • #111120#111120
  • #9292A7#9292a7
  • #5B5C6E#5b5c6e

01 — Question

Can the idea of connection fit inside a single letter?

02 — Idea

The S at the centre of the word becomes the source of signal rings spreading outwards.

03 — System

Logo, corporate identity and campaign language derive from the same spreading motion.

04 — Value

A brand recognised by a single movement, from the sign to the campaign.

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