01 — Question
Can the idea of connection fit inside a single letter?
Work — 06 / 13

01 — Question
Can the idea of connection fit inside a single letter?
02 — Idea
The S at the centre of the word becomes the source of signal rings spreading outwards.
03 — System
Logo, corporate identity and campaign language derive from the same spreading motion.
04 — Value
A brand recognised by a single movement, from the sign to the campaign.
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