01 — Question
How does a material as hard as concrete carry both strength and finesse in one mark?
CHBetonLogo
- Field
- Concrete / Construction
- Disciplines
- Logo
- Visible work
- A sharp-ended monogram in which the C and H interlock, shown as an embossed metal mark on a navy ground.
- Colours
- #1F2843#1f2843
- #7C7E84#7c7e84
- #B7B7BA#b7b7ba
- #44495A#44495a
02 — Idea
The C embraces the H; the H's sharp ends stand like an edge fresh from the mould.
03 — System
Heavy, even strokes and pointed terminals; the mark reads as clearly in metal emboss as in one-colour print.
04 — Value
A monogram that holds firm from the building site to the business card.
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